Your pipeline is where your team is practicing
New hires learn discovery on live prospects. A new script gets its first read on a real buyer. The big call on Thursday gets rehearsed in the car. Ebbing is AI sales roleplay that moves those reps somewhere they cost nothing.
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First call with a skeptical marketing VP, rep 3
Back to Practice
Listening to you
Dana Whitfield
VP of Marketing
What has been said
You are scored on
Finds what is really going on. Handles pushback without pitching. Agrees a clear next step.
Three places the reps are missing
Ramping a new hire
It takes months of real calls before a new seller sounds like your best one. Every one of those calls is a prospect who heard the rough version.
Rolling out a new script, product or price
The team reads the deck once, nods, and goes back to what they knew. Nobody has said the new words out loud until a buyer is listening.
Preparing for one specific call
You know who is on the other side and roughly what they will push on. You have still never had that conversation, and you get one try.
Built on how your team sells
Score it against your method, not a generic one
Write the rubric from your own playbook, or start from shared ones built on question-led discovery, opportunity qualification and insight-led selling. Every rep is judged the way your best manager would judge it.
Scored against Question-led discovery - Opens with a reason to talkStrong
- Finds what is really going onStrong
- Handles pushback without pitchingCompetent
- Agrees a clear next stepWeak
Build the buyer you are about to meet
Describe them, or draft them from the transcript of your last call with them. Run Thursday's call on Tuesday until the opening stops sounding rehearsed.
Drafted from Tuesday’s call
Glenn Abbott
President, sixty-person metal fabrication shop
Talks in short sentences and asks what things cost early. Warms up when you ask about the shop floor. Goes quiet when he hears marketing terms.
Keeps to themselves unless asked well: two customers make up half his revenue, and his one salesperson retires in two years. Check that it shows up on real calls
Upload a real call's transcript and score it on the same rubric. See skill by skill what carried over from practice and what did not.
Skill In practice On real calls Finds what is really going on Handles pushback without pitching Agrees a clear next step Opens with a reason to talk Discovery holds up in practice and drops two levels with a real buyer. That is the next thing to assign. Know who is putting in the reps
Assign the new pricing conversation to the whole team with a date. See who has done it, how each person's scores move, and open any conversation to listen back.
Assigned: First call with a skeptical marketing VP2 of 4 done 
Priya N.Done, 70- Marcus R.Due Friday
Jasmine C.Done, 59
David C.Not started
Conversations sales teams start with
Personas at three difficulty levels answer in a real voice, raise real objections and hold things back unless they are asked well. The nerves get used up here.
- First call with a skeptical marketing VPDana Whitfield, medium
- First call with a referred business ownerGlenn Abbott, easy
- Second call: she wants the full pitchDana Whitfield, hard
- These come ready to use. You can change them or build your own.
Questions people ask first
- What do people need to use it?
- A browser and a microphone. Headphones help. A camera is optional.
- How long does a rep take?
- About ten minutes for most roleplays, and the review is ready seconds after the call ends.
- Can it follow our own method?
- Yes. You write the rubric: the skills, what strong and weak look like, and how much each counts. Or start from a shared playbook and change it.
- Is it only for sales?
- No. The same thing works for managers giving hard feedback, client teams delivering bad news, and service teams with upset customers.
- Does it replace coaching from a manager?
- No. It gives people the reps so a manager's time goes to the conversations that need a person, with the scores and moments already in front of them.
- Can we build a roleplay for a specific account or person?
- Yes. Describe them in the editor, or draft them from the transcript of a real call. By default the persona gets an invented name.
What happens to your conversations
- Your organization is walled off
- People, conversations and library are kept apart from every other organization.
- You decide how long things are kept
- Set a number of days. Older conversations are removed for good. An admin can delete any single one.
- Practice is private to the team
- A learner sees their own conversations. Their managers and admins see the team's. Nobody else does.
- Real calls are text only, and off by default
- No recording is uploaded or stored for a real call, and an admin has to switch the feature on first.
Give your sellers the reps before the buyer hears them
Tell us who you are and which conversations matter most. We will set up your first roleplays with you.
Access is by invitation while we bring on our first teams.