AI sales roleplay tools: what to look for
There are a growing number of AI roleplay tools for sales and corporate training. They differ less in the demo than in what happens after the second week. These are the questions worth asking of any of them, with our own answers.
Request early accessHow it ended
Goal reached
Dana agreed to a second call with her director in the room.
How skillfully you ran it
68, solid
Strong discovery. The close came before she had said what a good outcome looks like.
Do this on the next rep
Before you propose a next step, ask what would have to be true for her to bring this to her director.
| What matters | Why it matters | How Ebbing answers |
|---|---|---|
| Is it a real voice conversation? | Typing a reply is not the same skill as saying it. The nerves only show up out loud. | Yes. A spoken conversation in the browser, with a persona who answers in a voice of their own. |
| Can it score against our method? | Generic feedback tells everyone to ask more open questions. Your team needs to hear your standard. | You write the rubric: the skills, what strong and weak look like, and how much each counts. Or start from a shared playbook. |
| Does the feedback say what to do? | A number alone does not change the next call. | How the call ended is shown apart from the skill score, notes sit on the exact lines, and one thing is named for the next rep. |
| Can we build our own buyers? | Your hardest conversations are not in anyone's library. | Write a persona and roleplay in the editor, or draft a persona from the transcript of a real call. |
| Can we tell whether it carries over? | Practice scores that never meet a real call prove nothing. | Upload a real call's transcript and score it on the same rubric, side by side with practice. |
| Is it only for sales? | Managers and client teams have hard conversations too, and usually less practice. | No. The same product is used for giving feedback, delivering bad news and handling upset customers. |
| What happens to the recordings? | Practice is where people get things wrong. They need to know who can hear it. | Learners see their own, managers see their team, you set how long things are kept, and an admin can delete any conversation. |
A fair test for any tool
Give three people on your team the same roleplay for a week. If they do more than a couple of reps without being chased, and the feedback changes what they say on the next real call, the tool is working. Ask us to set that test up with your own conversations.
See it with your own conversations
Tell us who you are and which conversations matter most. We will set up your first roleplays with you.
Access is by invitation while we bring on our first teams.